Frame and Form

This is the third and final post of the miniseries Arups on  Engineering. Previously we talked about the concepts of Learning Society and Integrated Design present in the various tests that make up the book on Engineering Arups. In this post we focus on her famous “Key Speech” than Ove Arup conducted in 1970.

Casa da Musica Porto

This speech was planned as a response to new challenges posed by the growth the company experienced during the decade of the 60. The ideas in the Key Speech have to lay down the outlines of a group of designers in a time of change.

CCTV Beijing Offices

Ove Arup in the text distinguishes between objective (almost from the world of ideas Plato), results to achieve these ideals and the means necessary for achieving.

Main objectives:

1. Quality of work
2. Architecture total
3. Human Organization
4. Direct business and honorable
5. Social Utility
6. Reasonable Prosperity members

If the objectives are achieved in a reasonable measure should result in:

7. Satisfied members
8. Satisfied customers
9. Good reputation and influence

Necessary conditions:

10. Quality Members
11. An efficient organization
12. Solvency
13. Drive and enthusiasm

These 13 hold the key points of how to act in the firm founded in 1946. Concepts such as quality of work, satisfaction of the parties involved in the project, reputation, social consciousness and even explain why economic solvency of the horizontal expansion of the company. Ove Arup seeks to achieve the perfect solution (in full awareness of the impossibility of this fact) by fully integrating the various disciplines involved in the creative process.

Stonecutters Bridge, Hong Kong

In Key Speech logically intertwined, yet daring the different questions that the leaders of any group of designers have to ask when confronting the path ahead at work everyday.

Monte Fuji restaurant Hoto Fudo

Nowadays, 40 years after its original publication,  la Key Speech continues to be presented to new employees of the company. Its value as a source of tremendous inspiration is undoubtedly. From Frame and Form invite you to enjoy reading as you enjoy the many works that she and her creator have inspired.

Metadata

Arups on Engineering (Amazon)

Arups on Engineering (Thomas Mans & Company) (flash animation)

Official website of Arup (source post pictures)